MARKET FORCES: CHINESE CINEMA IN 2002

A wealth of promising new filmmakers have emerged in China over the last twelve months. Unlike previous generations of post-1949 filmmakers, they have been driven by a new force - the market. Today’s new filmmakers are intent on appealing to the public and doing well at the box office, although this has not dampened their creative spirits. This philosophy has even rubbed off on the older generations of filmmakers, who began their careers with art, not commerce, at the forefront of their minds. The Fifth Generation may have been overtaken by their younger peers, but in reality they are lying low and developing ways to meet the new challenge of market forces. In fact, a side effect of this new, commercial approach means that the traditional way of defining directorial styles - by “Generations” - has started to disappear as everyone competes for the audience. The biggest film of the year was, in fact, by a member of the Fifth Generation - the long-awaited Hero by Zhang Yimou. This was a commercial film made on a Hollywood-style budget. It brings modern techniques to its visualisation of a classic martial arts scenario. Further evidence of older directors working hard to fit the new market came in the return of Blue Kite director Tian Zhuangzhuang. Tian remade Fei Mu’s 1948 classic Springtime in a Small Town, and the result served as a reminder of the style and class of the older generation. Chen Kaige made the very Chinese - and very commercial - Together, a sentimental story about a talented young violinist. It’s a sign that the Fifth Generation is by no means dead and buried. Neither are those one-time underground filmmakers, the Sixth Generation, and the independent filmmakers who followed in their wake. Zhang Yuan has been particularly prolific, making I Love You, Green Tea and an adaptation of a Peking play, Jiang Jie. Jia Zhangke’s Unknown Pleasure, Liu Bingjian’s Cry Woman, Zhang Ming’s Weekend Plot, Guan Wu’s Eyes of Beauty and Lu Xuechang’s recent Cala, My Dog have all taken part in international film festivals. Independent Cinema - that is, films made outside of the official studio system - has finally received official sanction. In February 2002, the National Film Bureau passed a law allowing independent companies to make films on their own. Some companies, like Imar, had received licences much earlier, although they still had to work in tandem with a state-sanctioned studio. Xu Jinglei’s Me and Dad, a film produced by the Supreme Concept Cultural Development Co., was the first fully independent Chinese film since 1949. The number of national films in production is bound to increase now the independent companies do not have to go through the formality of working with a studio. Some filmmakers still seek to get around the restrictions, and this means that the term “underground film” has been expanded. An underground film now need not be controversial in terms of content. “At the beginning, these were the films which contained elements which would be deemed [by the state censors] either unacceptable or unsuitable for Chinese cinemas. So the directors didn’t even try and get approval by the censors. They chose instead to screen their films abroad,” explains Lu Chuan, the director of Missing Gun, a mainstream production co-produced by Columbia Asia. “But nowadays a film may be classified as ‘underground’ simply when the director is forced to follow unofficial channels to avoid bureaucratic delays in getting the film screened”. Controversial underground productions are still made in China - there is a booming DV film movement, for instance - but directors are increasingly willing to accept the challenge of the censors and follow the lengthy ‘time and motion’ process to obtain the stamp of approval. It’s difficult, as what the market wants is out of step with what the conservative censors will allow. The younger directors seem to be the ones who are prepared to try and bridge the gap between the two poles. Gao Xiaosong (director of Where Have All The Flowers Gone) talks about his experiences: “My film is completely innocuous in terms of content, but I waited for two years to get the seal of approval from the censors. This, however, doesn’t really worry me. Censorship in China normally takes a long time to run its course. My film still hasn’t been distributed to the cinemas. They would rather show Hollywood films. To make up for this, I released it on DVD, where it took a third of its US$360,000 budget.” Chen Daming, director of Manhole, is somewhat less positive. In an attempt to arrive at a compromise with the censors, he was forced to alter the original ending in the screenplay, carry out extensive editing , and find a more fitting title for the film than The Perfect Woman, which was deemed politically incorrect. “Jokingly, I suggested the title Manhole which has no negative connotations when said in Chinese,”says Chen.“ But when translated into English, you can imagine some of gay-erotic content. In any case, it was approved!” (Of course, the Fifth and Sixth Generations have been experiencing similar censorship problems since their inception.) The old censorship rules and the new laws of the market have become powerful influences on the new directors. There are those, like Xu Jinglei, who believe that low budget films represent the only way for creative filmmakers to escape from the pressures of the market. Her Me and Dad cost only US$240,000.
Maria Ruggieri